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Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

Nullable fields to be used for comparing your Journey Data and Contact Data fields

An expression builder references Journey Data and Journey Filtered : activities

An expression builder references Journey Data and Contact Data.

Email daily

Mobile Weekly

Model Monthly

It cannot be modified.

Data extension created by it can be modified.

Yon can use filter for entry audience segregation.

An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

An inbox message only works on iOS, but in-app messages work on both iOS and Android

An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Are u using attribute to attribute comparison.

Is there any spelling mistake in your contact attributes.

Are there any eligible matching orders for that particular contact

It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period

It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation

It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.

It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a

contact, the contact immediately proceeds to the next activity,

Orchestration

Data aggregation

Unified customer profile

LinkedIn company matching

Tiktok user matching

Myspace user matching

Facebook advanced match

Linkedin user matching

Data Storage

Next Best Action

Orchestration

Data Aggregation

Understand, decide act

Listen, Understand , Act