A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
A marketer wants to have a form in a pop-up window on the company website.
How can the marketer accomplish this?
How is Marketo different from an email service provider (ESP)?
Given the Active Lead Model program:
From where are the tokens inherited?
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company’s pricing page.
Which rule logic should be used when setting up the Smart List?
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.
Which type of score should sales look at to identify purchasing authority?
A company has never done lead scoring before and wants to build a scoring model.
Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.
Answer options may be used more than once or not at all.
A Marketo administrator wants to test the inclusion of the word “budget” in an email’s subject line within an email send program.
Which two settings must be configured for this test? (Choose two.)
What is the purpose of a default value in a token?
