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Questions # 11:

A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

Options:
A.

Max CPV is often less than actual CPV because it’s auction bidding.

B.

Actual CPV is often less than max CPV because it’s auction bidding.

C.

Actual CPV is often less than max CPV because it's a reserve buy.

D.

Max CPV is often less than actual CPV because it's a reserve buy.

Questions # 12:

What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

Options:
A.

Custom Audiences

B.

Customer Match

C.

Affinity Audiences

D.

Life Events

Questions # 13:

A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?

Options:
A.

Run five ad variants per campaign.

B.

Videos must be longer than 8 seconds.

C.

Videos must be no longer than 5 seconds.

D.

Run a single ad variant per campaign.

Questions # 14:

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

Options:
A.

Masthead ads

B.

Non-skippable in-stream ads

C.

In-feed video ads

D.

Bumper ads

Questions # 15:

After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?

Options:
A.

Because it’ll allow for faster approval by the system for new ads.

B.

Because more campaign extensions will be available for the Video campaign.

C.

Because it prevents Google Ads from double-counting conversions.

D.

Because the Video campaign will automatically use assets from the other campaigns.

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