The cloud data life cycle defines distinct stages that data goes through from its origin until its disposal. TheCreatephase is the very first stage, and this is where data is generated or captured by systems, applications, or users. At this point, data does not yet have context for storage or use, so it must be appropriately categorized and classified. Activities like labeling, marking, tagging, and assigning metadata are critical because they establish the foundation for enforcing controls throughout the rest of the life cycle.

Classification ensures that data is aligned with sensitivity levels, regulatory requirements, and business value. For example, financial records may be labeled “confidential” while general marketing content may be marked “public.” These distinctions guide how encryption, access controls, and monitoring will be applied in subsequent phases such as storage, sharing, or use.

According to industry frameworks, starting security at theCreatephase ensures that controls “follow the data” across environments. Without proper classification at creation, organizations risk mismanaging sensitive data downstream.