To configure tenant branding in VMware Cloud Foundation (VCF) 9.0 so that it only appears after a user has authenticated, the following three steps are required:

Ordered Steps:

Log into the Organization Portal.

Navigate to Branding.

Disable the Enable Login and Logout Page Branding setting.

In VMware Cloud Foundation (VCF) 9.0, branding is a tenant-specific configuration managed directly within the Organization Portal. This allows for a "white-labeled" experience where each organization can maintain its own visual identity. To satisfy the requirement that branding only appears after login, the administrator must first navigate to the Branding section of the portal settings.

The critical setting for this specific use case is "Enable Login and Logout Page Branding". By default, if this setting is enabled, the custom logo and background are displayed on the public-facing login screen. By disabling this setting, the portal will present the generic VCF login page to unauthenticated users, ensuring that sensitive tenant identity information is not visible to the public. Once the user successfully logs in, the platform identifies their organization context and loads the custom branding theme into the active session. This approach is standard for service providers who wish to maintain a unified entry point while providing customized environments for authorized users.