During theBusiness Case and Technical Validation phase, theBusiness Analyst (BA)plays a critical role in ensuring that proposed automation opportunities are not only feasible but also beneficial to the organization. Their primary responsibility is tovalidate the business casefor the selected use cases and analyze thecost-benefitaspect of automating those processes. This means the BA must work closely with stakeholders to quantify potential savings, estimate effort reductions, determine ROI, and compare the current manual process performance against projected automated performance.

The BA evaluates factors such as volume, frequency, time spent, error rates, and the strategic value of automating the process. By doing this, the BA ensures that only high-value and viable processes proceed to the next stage of implementation. This step prevents wasted effort on low-impact or overly complex use cases that do not contribute meaningful business value.

Additionally, the BA collaborates with the Solution Architect to ensure the business and technical perspectives align. The outcome of this phase becomes a key input for prioritizing automation candidates and ensuring that automation initiatives deliver measurable improvements.