The Professional Scrum Product Owner™ II (PSPO II) emphasizes the importance of a strategic approach to product management. According to the PSPO II resources, it is essential to:

Continually measure the impact of new investments or marketing efforts for both products (Option A). This aligns with the PSPO II focus on evidence-based management and making decisions based on empirical data.

Invest in Product A to increase its market share, customer satisfaction, and revenue (Option B). The PSPO II materials suggest that a product with a greater potential market but lower customer satisfaction requires attention to improve its standing and capitalize on its market potential.

Investigate an increase in marketing for Product B to grow its market share (Option C). Even though Product B is currently generating more revenue, the PSPO II guides recommend exploring opportunities to expand its market share, which could lead to even greater revenue.

Therefore, a comprehensive investment strategy that includes all the above actions is recommended for managing products with agility, as per the PSPO II guidelines. This approach ensures that both products are given the opportunity to maximize their market potential while maintaining a focus on customer satisfaction and revenue growth. It’s a holistic strategy that considers the different strengths and opportunities of each product.