Automation Program Types in SAP Emarsys Customer Engagement:SAP Emarsys offers multiple automation programs to cater to various customer engagement needs.
Program Types:
Interactions (A):Automates responses based on customer behavior.
Contact (B):Focuses on managing customer data and profiles in automation flows.
Automation Center (C):Provides a central hub for designing and managing complex automation workflows.
Why Other Options Are Incorrect:
Channel Updates (D):Not a specific program type but part of channel management.
Tactics (E):Refers to pre-built automation, not program types.
References:
SAP Emarsys Documentation: Automation Programs.
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