The document explains the purpose of discovery questions in initial customer discussions:

"Based on guidance from learning.sap.com, the primary purpose of discovery questions in initial customer discussions is:

B. To gain insights and tailor your discussion more effectively.

Why B is correct:

Discovery questions are designed to uncover the prospect’s needs, priorities, pain points, and objectives. This enables you to adapt your conversation, value proposition, and solution recommendations to align directly with their specific context—making the interaction more relevant and effective. The objective is to build a mutual understanding and frame your solution as the right fit—much like SAP’s approach in using qualification and discovery questions to assess working capital strategies or business value during customer engagement."

Why the other options are incorrect:

A. To demonstrate unique features:"That’s more of a late-stage activity. Discovery is about understanding first, not selling features."

C. To negotiate pricing and terms:"Negotiations come after alignment; the initial phase focuses on learning and understanding."

D. To expedite closing deals faster:"While effective discovery can speed up the process, the goal is not urgent closure but building the right foundation through tailored understanding."

The document concludes, "Discovery questions are essential for uncovering customer-specific needs so that you can deliver a more insightful, customized, and impactful conversation—making B the best and correct answer."