The document identifies the key strategy for managing travel and expenses with SAP Concur:

"The key strategy for successfully managing travel and expenses with SAP Concur is:

B. Understanding and defining key personas involved in the process, to tailor solutions to their distinct priorities

Why B is correct:

On learning.sap.com, SAP emphasizes the importance of identifying and engaging different personas—such as travelers, travel managers, finance teams, and approvers—to craft targeted, relevant experiences for each group. By understanding their unique motivations and workflows, organizations can:

Design more intuitive travel booking and expense tools

Apply tailored policy controls and duty-of-care measures

Build adoption and compliance through personalized interfaces and data insightsThis persona-based approach ensures effective user experiences, higher compliance, and smoother operations across the entire T&E lifecycle."

Why the other options are incorrect:

A. Prioritizing frequent traveler preferences:"Helpful, but too narrow—doesn’t account for broader stakeholder needs."

C. Focusing on C-suite perspectives:"Elevates importance but limits the solution’s applicability across the user base."

D. Enforcing uniform policy for all employees:"A one-size-fits-all policy may hinder flexibility, adoption, and user satisfaction."

The document concludes, "Success with SAP Concur starts by identifying and understanding your key personas, then tailoring solutions and policies to address their specific needs. This personalized, role-based strategy helps boost adoption, compliance, and long-term value."