Comprehensive and Detailed Explanation From Exact Extract:
In Media Cloud ASM, Advertisers and Agencies are modeled as Accounts with different Record Types. The agency should be an Account with the Agency Record Type to reflect its role properly in the hierarchy and relationships. Contacts belong to Accounts but Agencies are best represented as distinct Account records for clarity and reporting. Brand Record Type is typically used for product branding, not agencies.
[References:, Media Cloud ASM Data Model Guide, Salesforce Account Record Types Best Practiceshttps://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_accounts.htm&type=5, ==============]
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