Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.
What is an argument in favor of using a new From Name?
Using a new From Name can help Cloud Kicks clearly distinguish the new publication from previous ones. This practice can reduce subscriber confusion and set clear expectations, particularly when launching a new type of content or series.
Considerations on From Name: While changing the From Name might impact immediate recognition, it’s beneficial if the new publication has a different focus, target audience, or format.
Salesforce Documentation Reference: For further details on best practices for sender name, refer to Salesforce Marketing Cloud Best Practices for Email Marketing.
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