[Reference: Salesforce Data Cloud Overview, Benefits of Data Integration and Unification:, Golden Record: Providing a unified, accurate view of the customer., Enhanced Analysis: Enabling better insights and analytics through comprehensive data., Improved Customer Engagement: Facilitating personalized and consistent customer experiences across channels., Reference: Salesforce Data Cloud Benefits Documentation, Steps for Data Integration:, Ingest data from multiple sources (CRM, marketing, service platforms)., Use data harmonization and reconciliation processes to unify data into a single profile., Reference: Salesforce Data Integration and Unification Guide, Practical Application:, Example: A retail company integrates customer data from online purchases, in-store transactions, and customer service interactions to create a unified customer profile., This unified data enables personalized marketing campaigns and improved customer service., Reference: Salesforce Unified Customer Profile Case Studies, , , ]