Cloud Kicks (CK) wants to prototype and test the value proposition for a potential new business venture. When gathering customer feedback on the prototype, which question should CK seek answers to when determining if the business model is viable?
Willingness to pay measures business viability and monetization potential. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. A value proposition explains the meaningful benefit the offering creates for the intended audience. It is central to desirability and go-to-market thinking because the business must be able to state clearly why customers should care before investing heavily in execution. Here, What are customers willing to pay? is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Would customers recommend this to a friend? focuses attention elsewhere, while How would customers improve the experience? addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
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