A nonprofit, who does a lot of mail appeals to donors, asks their consultant for the best solution to keep their constituents' addresses formatted properly to ensure the mail reaches them. What should the consultant recommend?
While NPSP (Option D) has built-in features to store and sync addresses (like Household addresses and seasonal overrides), it does not natively "verify" or "format" them according to postal standards.
The Solution: Insights Platform Data Integrity:
Address Verification: This is a Salesforce product specifically designed for nonprofits. It includes an Address Verification service that compares addresses in Salesforce against global postal databases (like the USPS CASS system).
Standardization: It automatically formats addresses to meet postal requirements (e.g., changing "Street" to "St" and ensuring the +4 zip code is present). This is critical for organizations doing high-volume direct mail, as it reduces "Return to Sender" costs and may qualify the org for bulk mail discounts.
National Change of Address (NCOA): Data Integrity can also provide NCOA updates, identifying when a donor has moved and automatically updating their record in Salesforce.
NPSP Integration: It is designed to work seamlessly with NPSP's Household and Address objects, making it a "plug-and-play" solution for data hygiene.
Why other options are incorrect:
Sender Authentication (Option A): This is a Marketing Cloud feature for email deliverability (SPF/DKIM), not physical mail.
Customer Data Platform (Option B): This is a high-end enterprise tool for identity resolution and marketing segmentation; it is not a postal address verification tool.
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