When planning to allow for internal users to leverage management features such as "360 view of the customer and sales cycle", "visualizations of key relationships including agencies and contracts", and "digital contract lifecycle management", the consultantshould consider using theAdvertising Sales Management Permission Set License (PSL). This PSL grants access to features and functionalities specific to advertising sales management within Salesforce, enabling users to manage and visualize key information and processes related to ad sales and customer relationships.