The Quote object serves as the core representation of a media plan in ASM. Quotes capture the details of proposed ad buys and are central to sales processes. The Media Plan object is more of an extension or custom entity, but Quotes remain the foundational object.
[References:, Media Cloud ASM Data Modelhttps://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_quote.htm&type=5, ]
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