Google Ad Manager (GAM) is the only ad server with out-of-the-box integration supported in Media Cloud ASM. This enables inventory checks, campaign booking, and reporting directly through Media Cloud interfaces. Other servers require custom integrations.
[References:, Media Cloud Supported Ad Servers, Google Ad Manager Integration Guidehttps://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_integration.htm&type=5, ]
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