Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Marketing-Cloud-Intelligence Question # 10 Topic 2 Discussion

Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Marketing-Cloud-Intelligence Question # 10 Topic 2 Discussion

Marketing-Cloud-Intelligence Exam Topic 2 Question 10 Discussion:
Question #: 10
Topic #: 2

A client has provided you with sample files of their data from the following data sources:

1.Google Analytics

2.Salesforce Marketing Cloud

The link between these sources is on the following two fields:

Message Send Key

A portion of: web_site_source_key

Below is the logic the client would like to have implemented in Datorama:

For ‘web site medium’ values containing the word “email” (in all of its forms), the section after the “_” delimiter in ‘web_site_source_key’ is a 4 digit

number, which matches the 'Message Send Key’ values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the

following table:

Google Analytics:

Marketing-Cloud-Intelligence Question 10

Salesforce Marketing Cloud:

Marketing-Cloud-Intelligence Question 10

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

Marketing-Cloud-Intelligence Question 10

In order to achieve this, what steps should be taken?


A.

Within both files, map the desired value to Custom Classification Key as follows

Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.

Google Analytics: map the extraction logic to Custom Classification Key.


B.

Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.


C.

Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.


D.

Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.


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