Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
To target subscriberswho are not receiving too many emails but are engaging constantly with the emails sent to them, Northern Trail Outfitters should use Einstein Engagement Frequency. This feature uses AI to analyze and predict the optimal number of emails each subscriber should receive to maximize engagement without causing fatigue. It helps marketers balance their sending frequency to maintain high engagement levels.
[Reference: Salesforce Marketing Cloud Documentation on Einstein Engagement Frequency, , ]
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