Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
A.
Create a scheduled Automation with a Query Activity and a Send Email Activity
B.
Use Content Builder Send Flow to send the email to the Salesforce Campaign
C.
Create a Journey with a Salesforce Campaign entry source and an Email Activity
D.
Create a Journey with a Salesforce Data entry source and an Email Activity
The correct answer is C — Create a Journey with a Salesforce Campaign entry source and an Email Activity.
Salesforce Campaign Entry Source automatically injects Contacts or Leads into a Journey when they are added to a Campaign in Sales Cloud.
It’s the best method for triggering welcome or loyalty messages in near real-time, based on Campaign Membership.
❌ Why others are wrong:
A: Query and automation adds delay and isn’t real-time.
B: Content Builder Send Flow is for manual sends, not dynamic Journey entry.
D: Salesforce Data Entry Sources are broader and not directly tied to Campaign Membership.
Exact Extract from Salesforce Official Documentation:
Salesforce Help — Journey Builder Salesforce Campaign Entry Source:
"The Salesforce Campaign Entry Source allows contacts or leads added to a campaign in Salesforce CRM to automatically enter a Journey in Marketing Cloud."
Chosen Answer:
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