[Reference: Salesforce Data Privacy and Security Overview,  Key Security Measures:, Encrypting Data at Rest and in Transit:, Data encryption ensures that information is protected from unauthorized access both when stored and when transmitted., Reference: Salesforce Encryption Documentation, Enforcing and Controlling Consent Preferences:, Consent management ensures that data usage complies with customer permissions and regulatory requirements., Reference: Salesforce Consent Management Guide,  Steps to Implement Security Measures:, Data Encryption:, Enable encryption for data at rest using Salesforce Shield., Ensure TLS/SSL encryption is used for data in transit., Consent Management:, Set up and enforce consent preferences within Data Cloud., Regularly audit and update consent records., Reference: Salesforce Shield Encryption and Consent Management Implementation Guide,  Practical Application:, Example: A financial institution uses encryption to secure customer financial data and manages consent to comply with GDPR., Reference: Salesforce Data Privacy Case Studies, , ]