According to the official Salesforce guide1, big objects are designed to store and manage massive data volumes within Salesforce without affecting performance. They can be queried by using Async SOQL or standard SOQL, and they can be accessed by using Apex, Visualforce, Lightning components, or APIs. Big objects are ideal for storing data that is used for analytics or reporting purposes, such as the reward program data. Option A is the correct answer because it allows NTO to create a custom big object in Salesforce that can store the reward program data and make it available for consumption by Einstein Analytics and Discovery. Option B is incorrect because Einstein cannot connect directly to the point of sales system to capture the reward program data. Option C is incorrect because Einstein Analytics does not support creating big objects. Option D is incorrect because custom objects are not suitable for storing large volumes of data.