Universal Containers (UC) has a Salesforce instance with over 10.000 Account records. They have noticed similar, but not identical. Account names and addresses. What should UC do to ensure proper data quality?
A.
Use a service to standardize Account addresses, then use a 3rd -party tool to merge Accounts based on rules.
B.
Run a report, find Accounts whose name starts with the same five characters, then merge those Accounts.
C.
Enable Account de -duplication by creating matching rules in Salesforce, which will mass merge duplicate Accounts.
D.
Make the Account Owner clean their Accounts' addresses, then merge Accounts with the same address.
Enabling Account de-duplication by creating matching rules in Salesforce, which will mass merge duplicate Accounts, is what UC should do to ensure proper data quality for their Account records. Matching rules allow UC to define how Salesforce identifies duplicate Accounts based on various criteria, such as name, address, phone number, etc. Mass merge allows UC to merge up to 200 duplicate Accounts at a time, based on the matching rules. This simplifies and automates the process of de-duplicating Accounts and improves data quality. The other options are either more time-consuming, costly, or error-prone for ensuring proper data quality.
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