A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
A.
Create and send an email in Email Studio to test the connection and validate tracking.
B.
Validate Marketing Cloud and Sales Cloud users have access to the business unit.
C.
Create new Marketing Cloud and Sales Cloud users and perform a new installation.
D.
Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
The most common cause for not seeing or syncing Sales Cloud objects in Contact Builder after a successful connection is incorrect permission settings. Both the Salesforce CRM user and the Marketing Cloud API User must have specific permissions (like API Enabled, Modify All Data, View All Data, and Marketing Cloud Connected App permissions).
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help – Marketing Cloud Connect User Permissions
→ "Ensure that the Salesforce user and Marketing Cloud API user have the correct permissions to sync data objects and access CRM data from Contact Builder."
→ "Proper object permissions and field-level access are required for synchronized CRM objects to appear in Contact Builder."
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