Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send regularly 300,000 messages.
What should they be aware of with respect to sender reputation?
A.
They should have one dedicated IP address for every 100,000 messages sent per month.
B.
They should have a shared IP since their volume is under 500,000 messages per month.
C.
They should have one SAP for transactional sends and another for commercial sends.
D.
They should send at least 250,000 messages per month to maintain their sender reputation.
With a Sender Authentication Package (SAP) and dedicated IP address, maintaining a minimum volume (around 250,000 messages/month) is critical to building and maintaining a healthy sender reputation. If the volume drops too low, deliverability could be negatively affected.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help – Dedicated IP Warming and Maintenance
→ "To maintain a strong sending reputation on a dedicated IP address, customers should send a minimum of 250,000 emails per month."
→ "Dedicated IPs provided with SAP require consistent, high-volume sending for optimal performance."
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