CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.

When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.

CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.

CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.