Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
Einstein Content Selection and Fatigue Rules:
Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
Fatigue Rules:Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
Why Other Options Are Incorrect:
B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.
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