The “Targeted” category (B) is used to surface threats that show targeting characteristics—commonly including VIP-focused campaigns, department/role targeting, and sometimes geography-linked targeting indicators depending on available telemetry and configuration. In Proofpoint triage, “At Risk” and “Impacted” are exposure/interaction oriented (who received, who interacted/clicked), while “Highlighted” typically flags notable techniques or analyst-marked items (e.g., suspicious/interesting, false positive indicators, notable patterns). “Targeted” is the fastest way for analysts to focus on high-consequence threats because VIPs and specific geographies often correlate with executive impersonation, wire-fraud pretexting, supplier fraud, or regionally themed campaigns. Operationally, this filter supports a risk-based IR queue: targeted threats are escalated earlier, scoped wider (adjacent executives/assistants, finance users, supplier comms), and handled with more aggressive containment (blocking infrastructure, retroactive pulls, identity checks). It also supports proactive defense: targeted patterns can trigger tighter policies for high-risk cohorts (VIP protections, stricter URL access, enhanced bannering, and stricter authentication handling).
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