The principle of maximum expected utility requires maximizing the expected utilities of the different possible outcomes of a gamble weighted according to the probabilities of their occurrence. This is very difficult to apply in practice in the financial markets where utility functions and various other inputs for maximizing expected utility are not known. Markowitz suggested the mean-variance criterion as a simplification of the principle of maximum expected utility, and it can be shown that the mean-variance gives a good approximation when the range of outcomes under consideration does not exceed plus or minus one coefficient of risk tolerance. (Recall that the coefficient of risk tolerance is the value of x where the gambler is indifferent between equal probabilities of winning x or losing x/2.)
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