The marketing section of a business plan outlines strategies for distribution (how the product reaches customers), pricing (cost to customers), and promotion (advertising and sales efforts). Option B (production) focuses on manufacturing processes. Option C (merchandising) is a retail function, not a business plan section. Option D (organization) covers management structure. This question falls under the Management and Marketing category, focusing on business planning.
[Reference:ETS Praxis Business Education: Content Knowledge (5101) StudyCompanion, Section on Management and Marketing; Entrepreneurship: Starting and Operating a Small Business, Chapter 7., ]
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