Praxis Business Education: Content Knowledge (5101)Exam Business-Education-Content-Knowledge-5101 Question # 39 Topic 3 Discussion

Praxis Business Education: Content Knowledge (5101)Exam Business-Education-Content-Knowledge-5101 Question # 39 Topic 3 Discussion

Business-Education-Content-Knowledge-5101 Exam Topic 3 Question 39 Discussion:
Question #: 39
Topic #: 3

Company A is the category leader in the orange juice industry and produces Product A at $3.00 per unit. Company B is the second category leader in the industry and produces Product B at $2.70 per unit. Because an early frost affected the orange crop, Company A raised the price of Product A to $4.00 per unit. Company B subsequently raised the price of Product B to $3.60 per unit. Which of the following pricing strategies is Company B using for Product B?


A.

Pure parity


B.

Dynamic parity


C.

Premium pricing


D.

Discount pricing


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