To kick off the project, especially when the idea is not yet clear, the agile lead should focus on understanding the needs and challenges of the end users—HR in this case. By applying the empathy map technique, the team can gather insights into the users' experiences, needs, and pain points. This helps in building a more focused and user-centered approach to solving the problem, which is the foundation for developing a product backlog. Engaging stakeholders early and understanding the problem space will clarify the project direction and lay the groundwork for creating meaningful user stories.