The number of times that an action is presented to customers is displayed

The number of customers who receive an action more than once is displayed

The number of customers who receive more than one action is displayed

The results help optimize strategies to meet specific business goals

D

 Understanding Audience Simulation with Engagement Policy and Arbitration:

This type of simulation evaluates the effectiveness of engagement policies combined with arbitration settings.

 Optimizing Strategies:

The results of the simulation show how different actions perform under current policies and arbitration rules.

This helps businesses optimize their strategies to better align with specific business goals, such as increasing customer engagement or maximizing revenue.

 Running the Simulation:

Configure the simulation to include both engagement policy and arbitration.

Analyze the results to understand the impact on action distribution and customer responses.

 Steps to Run Audience Simulation:

Log in to the Pega Customer Decision Hub portal.

Navigate to the Engagement policy tab.

Select Actions -> Audience simulation.

Create or select a simulation, ensuring it includes arbitration.

Review the results to optimize strategies.

 Verification from Pega Documentation:

The Pega Customer Decision Hub User Guide confirms that audience simulations with engagement policy and arbitration scope help optimize business strategies​​​​.