Audience simulation

Pega Scenario Planner

Ethical Bias Check

Persona Testing

A

 Understanding the Requirement:

U+ Bank wants to test the engagement policy conditions to ensure they are neither too broad nor too narrow.

 Audience Simulation:

Audience simulation tests the engagement policy conditions by simulating how many customers would receive each action based on the current policy rules.

It helps identify if the policies are effectively filtering the intended customers.

 Running the Simulation:

Configure the simulation to include the engagement policy conditions.

Analyze the results to see the percentage of the audience that meets each criterion and receives the actions.

 Steps to Run Audience Simulation:

Log in to the Pega Customer Decision Hub portal.

Navigate to the Engagement policy tab.

Select Actions -> Audience simulation.

Create or select a simulation and analyze the results.

 Verification from Pega Documentation:

The Pega Customer Decision Hub User Guide outlines the use of audience simulations to test and refine engagement policies​​​​.