Next-Best-Action (NBA): This concept in Pega Customer Decision Hub involves recommending the best possible action for each customer interaction, which often includes decisions in customer service, marketing, sales, and risk management.
Loan Decision: NBA is frequently applied in financial services to determine creditworthiness and loan approval, leveraging predictive analytics and customer data to make informed decisions.
Reference: Pega Customer Decision Hub documentation outlines the application of NBA in making critical customer decisions, such as loan approvals, to enhance customer experience and operational efficiency (Pega Customer Decision Hub Documentation, Decision Strategies).
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