In Pega, configure the Next-Best-Action strategy to include customer lifetime value as a factor.
Set Thresholds:
Define thresholds for customer lifetime value to determine what constitutes a high-value proposition.
Prioritization Logic:
Implement logic within the strategy to prioritize actions or offers that align with high customer lifetime value.
[Reference:Pega documentation on Next-Best-Action and customer lifetime value considerations., , ]
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