Evidence an assessment of its viability, the Adaptive Model produces three outputs: Propensity, Performance and what is evidence in the context of an Adaptive Model? Performance and what is evidence in the context of an Adaptive Model?
A.
The likelihood of a statistically similar behavior
B.
The number of customers who exhibited statistically similar behavior
C.
The number of customers who have responded to the modeled offer
D.
The number of statistical bins used to evaluate the response
Evidence is the number of customers who exhibited statistically similar behavior to the current customer and responded to the modeled offer. It indicates how reliable the propensity score is based on the available data. References: https://academy.pega.com/module/predicting-customer-behavior-using-real-time-data-archived/topic/adaptive-models-overview
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