You are a company with a new and unique product, and you want to offer it to the right customer. Given the scenario, you should use an adaptive model rule type. An adaptive model rule type allows you to define the predictors and the outcome of the model and associate it with an action. An adaptive model learns from customer responses in real time and predicts the propensity of each customer to accept the action. An adaptive model is suitable for new products or markets where there is no historical data available. References: https://community.pega.com/sites/default/files/help_v82/procomhelpmain.htm#rule-/rule-decision-/rule-decision-adaptivemodel/main.htm