In the user story "As a member of the loyalty program, I would like to be automatically enrolled in all eligible promotional offers so that I can take advantage of the savings without having to enroll manually," the phrase "so that..." references the business value.

Business Value:

The "so that..." clause in a user story explains the benefit or value that the feature provides. It clarifies why the feature is important and what the user or business gains from it.

In this case, the business value is that loyalty program members can save time and effort by not having to manually enroll in promotional offers, which enhances customer satisfaction and loyalty.

References:

Pega Academy: User Story Best Practices

Pega Documentation: Writing Effective User Stories