Comprehensive and Detailed Explanation From Exact Extract:

Correct Option B – “Communicate a policy commitment to continual improvement”

This aligns directly with Clause 5.2.1(d) of ISO 9001:2015, which states that the quality policy shall include a commitment to continual improvement of the QMS:

“Top management shall establish, implement and maintain a quality policy that... includes a commitment to continual improvement of the quality management system.”

A clearly communicated policy sets expectations and a strategic direction that cascades throughout the organization, promoting a culture that values ongoing enhancement.

Correct Option F – “Use the management review process to identify improvements”

This is based on Clause 9.3.3 of ISO 9001:2015, which specifies that outputs of management reviews must include decisions and actions related to:

“a) opportunities for improvement;

b) any need for changes to the quality management system;

c) resource needs.”

The management review process is a structured mechanism to analyze data, monitor performance, assess risks and opportunities, and drive continual improvement initiatives.

Why the Other Options Are Incorrect:

A (Appoint external consultants to train staff): While training may help improve competence, ISO 9001 emphasizes internal process evaluation and strategic improvement. This option is not directly aligned with the systematic improvement of the QMS.

C (Require higher standards): Higher standards alone don’t ensure continual improvement unless supported by a structured QMS approach involving evaluation, planning, and measurement.

D (Require fewer mistakes): Unrealistic or unqualified demands like "make fewer mistakes" don’t support structured process-based improvement and may conflict with ISO’s emphasis on risk-based thinking and root cause analysis.

E (Send Chief Executive on a course): While leadership involvement is vital (Clause 5), this action by itself does not constitute a continual improvement mechanism for the QMS.