When considering a portfolio in terms of market risk and technology risk, the most desirable combination is usually low market risk and low technology risk. This combination indicates that the product is based on well-established technology and addresses a market with proven demand, reducing the overall risk associated with product development and commercialization.
References:
Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2001). Portfolio Management for New Products. Basic Books.
Kahn, K. B. (2012). The PDMA Handbook of New Product Development. John Wiley & Sons.
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