Within theObject Management Group (OMG)perspective—particularly referencing the principles found inBusiness Process Management (BPM),Business Motivation Model (BMM), andValue-Driven Process Design—aconsistent and proactive marketing strategymust be grounded in acustomer‑centric philosophy. This aligns directly with the foundational OMG principle thatall business processes must deliver value to customers and stakeholders.

Here’s whyOption Ais the correct and OMG‑aligned choice:

1. Customer Focus as the Strategic Anchor (BMM Alignment)

OMG’sBusiness Motivation Model (BMM)defines the organization’sEnds(Goals, Objectives) andMeans(Mission, Strategies). A proactive marketing strategy, from an OMG standpoint, must start with acustomer-focused mission and strategy, meaning that:

Resources, processes, and capabilities are organized around customer needs.

The marketing strategy anticipates customer demands, not just reacts to them.

The organization’scourses of actionanddirective frameworkssupport value delivery.

This matches Option A exactly.

2. BPM Perspective: Processes Designed for Customer Value

BPMN (Business Process Model and Notation) encourages modeling marketing processes asvalue-driven workflows, where thetriggerof the process is usually rooted in customer needs, customer segments, or market insights.

A consistent, proactive marketing strategy requires:

Predictive understanding of customer needs

Alignment of processes to deliver satisfaction

Continuous refinement driven by customer feedback loops

This again reflects the philosophy described in Option A.

3. Why the Other Options Are Not Correct (Based on OMG BPM Principles)

Option Bemphasizessales results measurement and corrective actions. This describes an operationalcontrol process, not a proactive marketing strategy. It is reactive rather than proactive.

Option Crefers to a top‑down, compliance-oriented metrics review. This aligns withperformance management, not with strategy formation or proactive marketing.

Option Dfocuses on KPIs and behavioral monitoring. While important, this is part oftactical executionand performance monitoring, not the overarching key to maintaining a proactive marketing strategy.

4. OMG Core Principle Supporting Option A

OMG frameworks stress thatprocesses must originate from and be continuously aligned with customer value propositions. The marketing strategy becomes proactive only when thecustomer’s needs, wants, and demandsdrive decisions and resource allocation.

Thus,Option Ais the only answer aligned with OMG’s structured, customer-centered view of organizational strategy and process management.