In theBusiness Motivation Model (BMM), aGoalis a high-level, long-term, qualitative statement of a desired future state of the enterprise.

“A large energy company is striving to be a process-driven organization and support lean and efficient operations.”

This describes afuture state the organization wants to achieve(process-driven, lean, efficient), not a specific short-term target, policy, or evaluation. That is exactly what BMM calls aGoal: an overarching desired condition the organization aims for.

It isnotaTactic(B), because tactics are concrete, actionable ways to implement strategies.

It isnotaDirective(C), which would be policies or rules governing behavior.

It isnotanAssessment(D), which is an evaluation of influencers (e.g., “current operations are inefficient”).

So, the description is modeled in BMM as aGoal.