Strategic goals are long-term objectives that focus on guiding the organization toward its overarching mission and vision. These goals are defined by leadership and align with the organization’s long-term strategy to ensure sustainable growth and success.

Key Features of Strategic Goals:

Long-Term Focus:

Strategic goals typically cover a timeframe of 3 to 10 years or more and provide a high-level direction for the organization.

Guide Strategic Planning:

These goals inform the organization’s strategic plans, aligning resources, initiatives, and decisions with the desired future state.

Set by Leadership:

Strategic goals are often established by senior leaders or the governing authority and cascade down to inform departmental or operational objectives.

Broader Scope:

Unlike operational or tactical goals, strategic goals address broader areas like market positioning, innovation, sustainability, or customer satisfaction.

Examples of Strategic Goals:

Expanding into new markets within the next five years.

Becoming a leader in sustainable manufacturing by 2030.

Increasing customer retention by 25% over three years.

Why Option C is Correct:

Strategic goals are long-term objectives set at higher levels of the organization to serve as guideposts for strategic planning, aligning all activities toward the organization’s mission and vision.

Why the Other Options Are Incorrect:

A. Short-term objectives: Short-term objectives, such as daily operations, are tactical or operational goals, not strategic.

B. Specific sales/marketing targets: While sales and marketing may contribute to achieving strategic goals, they are tactical or departmental objectives.

D. Quantitative financial performance measures: Financial performance measures, like profit margins, are important metrics but are not equivalent to strategic goals.

References and Resources:

Balanced Scorecard Framework – Highlights the role of strategic goals in aligning with long-term objectives.

COSO ERM Framework – Connects strategic goals with enterprise risk management to ensure alignment with organizational priorities.

ISO 9001:2015 – Emphasizes the importance of setting long-term objectives within strategic planning processes.