Technology factors in an organization's external context include technological developments and innovations outside the organization that affect its competitive environment.

Examples of Technology Factors:

Research and Design Activity: Innovations in materials and engineering that impact product development.

Rate of Technological Change: Rapid advancements that require businesses to adapt to remain competitive.

Relation to External Context:

These factors originate outside the organization and influence strategic decision-making and innovation adoption.

Why Other Options Are Incorrect:

A: Market segmentation and pricing are marketing-related factors.

C and D: These describe internal applications of technology, not external influences.