When a performanceimprovement council sets up a communication plan for spreading an innovative telehealth program throughout a healthcare system, the plan must include adopter audiences. Adopter audiences are the various groups within the healthcare system that will need to adopt the new program, including clinicians, administrators, and other staff members who will be directly involved in or affected by the implementation.

Importance of Adopter Audiences: Engaging adopter audiences is crucial because their buy-in, understanding, and participation are essential for the successful adoption and integration of the telehealth program. Communication should be tailored to address their concerns, provide training, and outline the benefits of the innovation.

Comparison to Other Options:

A. market competitors: Involving market competitors in the communication plan is not appropriate, as they are external entities and could have conflicting interests.

C. state legislators: While state legislators may play a role in regulatory orpolicy support, they are not the primary focus of a communication plan aimed at internal adoption within the healthcare system.

D. local media: Local media can be useful for public relations and informing the broader community, but they are not directly involved in the adoption and implementation of the program within the healthcare system.