A service value driver is a factor that directly contributes to the value a service provides to the consumer. It is typically something that enhances the user experience, improves efficiency, or reduces cost.

Option A (Incorrect):Resetting a PIN code is a basic service action that directly impacts user experience and can be considered a service value driver.

Option B (Incorrect):Providing a new cell phone is a tangible benefit that directly contributes to the service's value from the user's perspective.

Option C (Correct):Automatically renewing a contract is not a direct service value driver. While it may be a convenience, it does not directly enhance the service's utility, performance, or user experience. Instead, it is more of an administrative action.

Option D (Incorrect):Access to the mobile network is a core aspect of the service and is directly tied to the value that users derive from the service​​.