The value chain activity that ensures that products and services continually meet stakeholder expectations for quality, costs and time to market is design and transition. This activity involves the following steps12:
Defining the requirements and specifications of the products and services based on the demand and feedback from the customers and other stakeholders.
Designing the products and services according to the requirements and specifications, as well as the best practices and standards of the organization and the industry.
Developing and testing the products and services to ensure that they meet the quality criteria and the expected outcomes.
Deploying and releasing the products and services to the customers and users, ensuring that they are ready for use and operation.
Validating and evaluating the products and services to ensure that they deliver the intended value and meet the stakeholder expectations.
Transitioning the products and services from the development stage to the operational stage, ensuring that they are integrated with the existing processes, systems and resources of the organization. References: 1: ITIL 4 Create, Deliver and Support, AXELOS, 2019, p. 23-24 2: Value Chain Activity: Design & Transition - Altervista, 3
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