ISM Supply Management Integration INTE Question # 30 Topic 4 Discussion
INTE Exam Topic 4 Question 30 Discussion:
Question #: 30
Topic #: 4
A manufacturer is concerned that excess packaging materials used for a product will send the wrong message to consumers who may have selected the product based on its sustainable design. How can supply management positively impact this situation?
A.
Verify that recyclable packaging materials are properly coded for sorting
B.
Work with product development to ensure sustainable packaging is developed
C.
Include a notice with the product explaining that the packaging is recyclable
Collaboration with product development to create sustainable packaging aligns product presentation with consumer expectations of sustainability, enhancing brand image. Reference: Kotler, P., & Keller, K. L. (2016). Marketing Management.
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